WHAT IS THE Bloomington-Normal Advantage?

Learn More

Welcome to BN

BN Advantage, a collaborative regional economic development strategy, unites the vision of business, government and community to diversify and strengthen the Bloomington-Normal Metro Region's economy. Led by five heavily-vested organizations committed to diversifying the Bloomington-Normal Metro Region, BN Advantage is the framework to help elevate and advance the community's economic competitiveness and growth.

Bloomington-Normal is ranked one of the 50 Best College Towns in America
—Best College Reviews, 2014